Examples of the impact of threat and reward in business

The threat and reward response in the brain is one of the most important areas for determining behaviour. Some scientists would say it governs all our behaviour. It impacts a myriad of business policies, practices and leadership situation.
In this module you will learn:
  • How the brain responds to threat and reward in a social situation
  • A model which helps to apply the science - The CORE Model
  • The impact of the threat and reward response for business particularly when change occurs.